Happy weekend, everyone! I am pleased to announce the launch of My EZ-Link Online Shop, the one-stop e-shop for a great variety of exclusive EZ-Link products. And, their 1st collaboration is with Sanrio - Hello Kitty ez-link Card Series!
O-M-G! Kawaii-neh~ 
Thanks to dear Elaine, I got to attend this kittylicious media launch! 
This Hello Kitty ez-link Card Series is available in Classic and Limited Edition designs. Each card comes in a customized Hello Kitty gift box with an exclusive Hello Kitty screen cleaner.
***PS: The cards do not come along with any stored value.***
The Classic range comes in 8 designs [S$14.90 each]:-
- Hello Kitty Party Time
- Hello Kitty My Life in Colour
- Hello Kitty & Tiny Chum Collection
- Hello Kitty Classic
- Hello Kitty Polka Dot Apples
- Hello Kitty with Teddy
- Hello Kitty Apple Joy
- Hello Kitty Sharing Hearts
The Limited Edition range comes in 4 designs [S$19.90 each]:-
- Hello Kitty Train Ride
- Hello Kitty Christmas Snowman
- Hello Kitty Singapore Sights
- Hello Kitty Be My Valentine
What makes them different from the Classic range, is that the cards are glitter-printed (*bling-bling* me like! ❤).
Here's my favoritest design of the lot - Hello Kitty & Tiny Chum Collection! 
Woohoo~ Had fun at the kittylicious media launch! *meow~*
Thank you, EZ-Link! (:
To celebrate the e-shop launch, EZ-Link is holding a "Me & My Classic Cards" contest. Collect all 8 Classic designs and stand a chance to win a 30-inch giant Hello Kitty plushie (as shown in the image above)! There will be 3 lucky winners! CLICK HERE for more info.
The Hello Kitty Classic ez-link Card range is available at selected TransitLink ticket offices - Tampines, Lavender, Somerset, Orchard, Ang Mo Kio, Yishun, Woodlands, Haborfront, Seng Kang, Lakeside. The Hello Kitty Limited Edition ez-link Card range is available from Dec 2013 via the online shop.
For more info and latest updates, do LIKE My EZ-Link Online Shop FB Page.
***All info & unmarked images are extracted from press release.***
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