THE SECRET to doll lashes FINALLY REVEALED!
Hypnôse: An emblematic Lancôme name which, in just a few years, has become synonymous with magnified volume.
Following the original formula’s success in 2007 came the 2009 triumph of Hypnôse Drama, a mascara able to boost lash volume in the blink of an eye. Then, in 2010, women were seduced by Hypnôse Precious Cells, Lancôme’s first ever regenerating mascara. With one Hypnôse sold worldwide every four seconds, Hypnôse truly is an unrivalled master mascara!
A new year, and a new daring exploit... In 2012, Hypnôse Doll Eyes takes its inspiration from every young girl’s dream to reinvent a fringe of separated, thick, long, “nylon-shine” lashes: true doll lashes! Thanks to its astonishing wand and an all-new formula, Hypnôse Doll Eyes lives up to its promise to make eyes look divinely wide open.
A WIDE-EYED look
For the first time, Lancôme has adopted an assessment methodology to measure lash beauty’s impact on how wide open eyes look.
Following Hypnôse Doll Eyes application, image analysis enabled the eye-opening effect to be calculated, demonstrating a 35% increase*.
Hypnôse Doll Eyes is thus the must-have mascara to open up eyes and achieve a “doll-lash look”.
*Instrumental test on 28 women.
TECHNOLOGY to astound THE EYES!
THE I-CONICAL BRUSH
Our research laboratories worked for 7 years to perfect this ideal hybrid wand, which is protected by a trio of patents.
Its special talent? To combine separating power with nylon charge, as well as offering a level of suppleness to rival an elastomer brush.
Its secret lies in its nylon, conical brush tip, enabling it to capture every lash, even the shortest corner-of-the-eyes ones, in order to sculpt and lengthen, creating a defined and perfectly separated lash fringe.
For a visible volume-enhancing effect, which does not weigh down lashes, accompanied by uniform spinning and smooth, luxurious application, for a genuine “false doll-lash effect”.
A never-before-seen formula AT LANCÔME
For a smooth, glide-on texture, the “Fiber Shine” formula is enriched with nylon powders to adorn lashes with a subtle sheen. It combines supple as well as hard waxes; the former to build volume and the latter to fix lash curvature. Finally, the “Ultrastretch” complex, formulated around lengthening polymers, bestows an instant “lash extension” effect. Astounding!
LANCÔME'S FIRST fragranced mascara
The sensual Hypnôse Doll Eyes' make-up result is echoed in the formula; its smoothness, but also – a premiere –its perfectly hypoallergenic fragrance, which all ensure application is a moment of pure pleasure. Delicate and feminine, the fragrance opens with ultra-feminine floral notes, refreshed by a hint of green.
IRRESTIBLE even in ITS DESIGN
With its sinuous curves, the Hypnôse Doll Eyes’ vial is an emphatically feminine object of desire.
Its signature style? Silver and pink calligraphic lettering with an embellishment representing a shower of rose petals, Lancôme’s symbolic flower.
The media preview event was held at Ion Sky. Lancôme Hypnôse Doll Eyes Mascara & Ombre Absolue Impact 3D Palettes, were just part of the previewed products. Others will be revealed at a later date.
A quick mascara demo by Lancôme's National Makeup Artist - Lina Tok.
A doll-lash look, achieved in a jiffy!
Apart from Lancôme Hypnôse Doll Eyes Mascara, the dolly-looking models had on eyeshadow colors from Ombré Absolue Impact 3D Palettes (A80 Baby Pop & F90 Baby Nu) respectively.
THE DOLL EYES look
Lancôme shares the secret of a wide open resolutely doll eyes’ look by combining the Ombré Absolue Impact 3D with Hypnôse Doll Eyes Mascara, not forgetting the finishing flick of Iconic Artliner.
For a fresh beautifying touch, the much-coveted girly pink hue appears in a series of all-new variations at the very heart of two new Ombré Absolue Impact 3D harmonies; encapsulated in a case adorned with a shower of rose petals, mirroring the image on the Hypnôse Doll Eyes vial.
For a super 60s “doll” look: apply the mascara from lash root to tip, intensifying in the outer corner of the eye for a wide-eyed look. Along the upper eyelid, trace a fine Artliner line from the inner corner of the eye, thickening as you reach the outer corner to delicately highlight your eyeshadow.
Finally, draw three thin lines from the outer eye corner under the lower lashes to subtly open eyes for an absolutely Doll Eyes “doll-lash” effect.
From 1st March onwards, Lancôme Hypnôse Doll Eyes Mascara will be available at all Lancôme beauty counters & Ombré Absolue Impact 3D Palettes (A80 Baby Pop & F90 Baby Nu) at selected Lancôme beauty counters.
Retails at $50 and $90 respectively.
***Info extracted from Lancôme’s press release. Unmarked images credit to Google image search.***
Review of Lancôme Hypnôse Doll Eyes Mascara will be on a separate post. Stay tuned (:
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