Power Over Cervical Cancer (POCC)

Have you heard about Cervical Cancer?

Cervical cancer is the 2nd most common cancer affecting women worldwide, and in Singapore, 1 woman is diagnosed with cervical cancer every 2 days. Ironically, this is the only woman’s cancer which is preventable.

OC Group is currently running a non-profit cervical cancer awareness campaign - Power Over Cervical Cancer (POCC). This campaign aims to educate mass females about the danger of cervical cancer and how they can protect themselves.

***For more info, pls refer to the POCC website.***

This year's campaign theme is "You have the Power!". 

As a woman, you have the power to enjoy the best in life, to live the way you want, and most importantly, you do have the power to protect yourself!

Power to Conquer
To kick start the campaign for this week, there will be an online Reverse Auction activity - Power to Conquer.
Every 2 days, there will be an item up for bid from as low as 80% of the retail price. Unlike the usual auction where highest bid wins, this Reverse Auction is the LOWEST UNIQUE BID wins!

These exclusive items are proudly sponsored by the supporting retail partners & celebrity ambassadors.
The aim is to pool in as many ladies as possible (18 to 45yr old) onto POCC platforms to learn more about cervical cancer. 

In the month of May...

Power to Challenge
For this challenge, there will be 8 retail merchants offering special item/service at an attractive price specially for this POCC activity.
They will be introducing a "Challenge Game Card" where the participant will need to complete at least 4 "challenge tasks" on the cards from the participating merchants and enter in a grand lucky draw with lots of exciting prizes.
This is a unique challenge whereby you can enjoy exclusive offers at the participating merchants and also stand to win more prizes!

Power to Enjoy Retail Therapy
The campaign's key event - Power to Enjoy Retail Therapy, will be on 26 May, at Scape Orchard, Warehouse (an indoor air-conditioned area). 
This is a full day event from 11am - 8pm.
Through this they aim to reach out to ladies and spread the awareness message, hence it is a female-only indulgence event to pamper ladies with all things purple, and bag great bargains.

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***All info and unmarked image are extracted from press release.***