K-Beauty fanatics will be pleased to know that VDL Cosmetics is now available in Singapore.
If you are new to this brand like I do, VDL stands for Violet Dream Luminous - an international cosmetic brand that was founded in 2012 by The Color Lab of LG Household & Health Care. At VDL, they believe that women deserve to realize and live their dreams in any point throughout their lives. And, VDL is here to help them do so.
V for Violet: A color that represents sensuous desires, liveliness and a touch of mystery
D for Dreams: Representation of women's desires
L for Luminous: The incandescent desires, dreams and the journey of achieving them
VDL combines inspirations from women of different cultures with the latest technology and trends to create looks that enhance women's natural beauty, effortlessly making her as alluring as she can be. VDL aims to build episodes from different phases of women's life in a fun & exciting manner by playing with the names of their lipsticks, eyeshadows & cheek colors.
Before its official launch in Singapore, I had the opportunity to preview part of VDL's extensive makeup range at the VDL Bloggers Tea Party held at Antoinette @ Palais Renaissance.
Signature Expert Line [black packaging]
This line features Lumilayer, VDL's main technology, and also other VDL innovations. It embraces sophistication in taste while bringing professional results in setting a foundation for further layering.
Brightening Line [white/silver packaging]
This line features phytoselina, LG's patented brightening ingredient, snow rose and mulberry extracts in their base and skincare products. Their brightening products create 3-D brightening by providing omnidirectional brightening care, internally and externally of skin.
Festival Line [main color variety line]
This line emphasizes on the celbration of colors and life of a VDL woman. It carries a wide range of colors that are rich in texture and color payoff for the eyes, cheeks, lips and nails.
Eye Bomb [eye makeup exclusive line]
This line features eye makeup that creates deep, powerful and intense eye look. It offers a range of eye-opening weapons, set to add definition and explosive depth to the eyes.
CLICK HERE for review.
Tint Bar [lipstain exclusive line]
This line carries a variety of lip tint and stains that differ in colors and viscosity. Inspired by vacation experience, products are specially designed to deliver refreshing fruity sentiments through colors, scent and packaging.
Other product lines:
- Ready, Action! [portable product miniatures]
- VDL Beauty [basic skincare products heavily enriched with prune]
- Fragrance & Body [fragranced body products]
- Chocolatier [chocolate-filled gentle cleansing products]
A makeup demo by Clarence Lee on fashion model, Sofia Wakabayashi. She's 1.83m!
Envy her impeccably flawless skin, sharp features, super long lashes...
Here's the finished look! Gorgeous!
Pretty canapés were served ✿
My all-time-fave coffee ☕
Here's a photo of me with the makeup maestro (:
More makeup goodies to play with! :P
A quick eye makeup look using VDL Festival Mineral Eyes (Love Mark) in 301 Club E and VDL Eye Bomb Mascara. The mineral eyeshadow is decently pigmented, and has beautiful shimmers. As for the mascara, it is literally the bomb! I enjoy using it so far and have drafted a review on it. Can't wait to try the waterproof version!
Hmm... can't really see the cheek color due to the strong lighting. Fyi, I used VDL Festival Mineral Blusher (Love Mark) in 602 Back Hug. Anyway, I will post swatches of the products received in separate post(s) soon.
That's all for now. Thank you for reading!
VDL Cosmetics is exclusively available at Suntec City #02-338/339.
Remember to unlock your Be-U-tiful dreams with VDL!
***All info are extracted from press release.***
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