Saturday, June 30, 2012

Media Launch: Talika Lipocils & Black

Back in May, I attended Talika media launch of their latest innovation >> Lipocils & Black - Instant Seduction, Luxuriant Growth. I'm sure most of you are no stranger to Talika, which is known for their speciality in eyelash growth. Having seen positive results from using Lipocils & Lipocils Expert, I was definitely thrilled to find out more about this new 2-in-1 eyelash growth stimulator + mascara (the mascara in particular!).

The event was held at Capella (Sentosa), The Gallery.

1948

Talika launches the 1st treatment for eyelash growth >> Eyelash Cream.

1994

Talika repackages the original formula in a tube with brush-through wand >> Lipocils. Lipocils is the only product in the market with clinically proven results. Over 4 million unites have been sold worldwide.

2010

Talika innovates again with Lipocils Expert, the 1st formula which stimulates eyelash growth, intensifies natural lash pigmentation and enhances curl.

2012

Talika pulls out all the stops with Talika Lipocils & Black, which consists of the original Lipocils formula at one end and exclusive Black mascara formula on the other.

With Talika Lipocils & Black, you get longer, fuller, darker lashes instantly (Black) AND longer, healthier lashes in just 28 days (Lipocils).

Retails for $69. Available at all Sephora Singapore outlets and Talika counters.

Talika Lipocils & Black

STEP 1: Lipocils - legendary formula for natural eyelash growth

  • contains 12 botanicals
  • stimulates growth in 28 days: 80%
  • Thickens lashes:74%
  • apply to lashes after cleansing (day & night)

STEP 2: Black - exclusive mascara formula

  • gorgeous deep black look
  • lengthens, volumizes and curls
  • stimulates keratin synthesis
  • apply after Lipocils when desired

Goodie bag (:

Besides Talika Lipocils & Black, the goodie bag also consist of 2 other useful eye products.

Talika Eyelash Conditioning Cream is the original and famous Talika eyelash cream for the growth of the eyelashes. It is to be used at night as the total health treatment of your lashes. It is drug-free and has no side effect. Talika Eyelash Lipocils is recommended for those who prefer an oil-free formula.

How to use?

Apply on your lashes starting at the base of the eyelashes to ensure that the product penetrates to the roots. A very small drop of the product will be sufficient (1 to 2 pinhead size for each eye).

Talika Gentle Eye Cleanser is a very gentle eye makeup remover lotion specially formulated for sensitive eyes. It freshens and cleanses the eye area very softly and efficiently. However, it does not remove waterproof mascara. It consists of rosewater extract, which is a mild astringent (tighten the skin around the eyes).

***All product info are extracted from press release and talika.com.***

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