Nicole by OPI is known as the sister brand of OPI, which targets the younger market. It offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.
I stumbled across this brand when it had its 1st celebrity collaboration featuring lacquers inspired by Justin Bieber. We all know him and his ever growing die-hard fans (and haters :x). The line’s initial run of 1 million bottles were sold out within less than 2 months - the power of JB! And not to mention, this number was tripled to meet consumer demand. WOW!
Following the successful launch of JB, Nicole by OPI went on to launch Kardashian Kolor. In January 2013, the brand released another 2 exciting new collections - Selena Gomez and ABC’s Modern Family.
Do you know...
There are over 65 Nicole by OPI shades available internationally... AND over 120 shades in the US and Canada! In Singapore, there are 30 shades available at Watsons (retails for $12.90 each).
Last month, I attended their very 1st media launch event, held at Made by Lauren Jasmine (a fashion boutique cum cafe). Thank you, Adda & Leen (Touch Comm) for the invite!
IT'S ALL ABOUT THE COLORThe place was filled with balloons, lots of them! Kudos to them for the lovely setup (:
A basketful of nail polishes for us to try on! 
These 4 stood out to me instantly, especially the one with pink hearts!
From left to right:
- Love Your Life
- Look At Me, Look At Me
- If The Blue Fits...
- Kardashing Through The Snow
The pink, red shades...
The cooler shades...
The bold shades...Hmm... I didn't manage to take photos of all the available shades. You can always visit the nearest Watsons store to check 'em out. Speaking of which, the nail colors look far more beautiful IRL! My photos are not doing them justice, seriously.
Our tummies were happily filled up with delectable pastries and desserts :d~
At the end of the event, we got to choose 10 shades. After much deliberation, here's my not-so-colorful "color wheel".
- A Gold Winter's Night
- Kardashing Through The Snow
- Deck The Dolls
- If The Blue Fits...
- Yellow It's Me
- Love Your Life
- Count On Me
- Purple Yourself Together
- Just Busta Mauve
- Look At Me, Look At Me
For a start, I shall feature my favoritest of the lot - Love Your Life. It won many hearts at the event!
Love Your Life is a clear-based nail polish with holographic micro-glitter bits and pretty pink hearts. The base is not thick or gel-like, quite liquidy actually. Hence, it is not that easy to get the hearts out. With that, I have to slightly tilt the bottle to the horizontal position to get the hearts out. Anyway, it applies smoothly and dries pretty fast (even without using Seche Vite Dry Fast Top Coat).
The other nail products used:
- Sally Hansen Complete Salon Manicure 150 Angel Wings (iridescent shimmery white)
- SpaRitual Clarity (a clear base, packed with silver and pink glitters)
That's all. Will be featuring the other nail polishes in separate post(s). Have a great weekend!
***All info and unmarked images are extracted from press release.***
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