Wednesday, November 23, 2011

Media Preview: Lancôme Rénergie Yeux Multiple Lift

Last month, I had the privilege of attending the media preview of the ultimate eyecare by LancômeRénergie Yeux Multiple Lift.

The event was held at Bistro Soori, which offers contemporary modern cuisine with a refreshing twist.

The iconic symbol of Lancôme - rose.

This restaurant has a nice cozy ambience.

Inspired by the trends on aesthetic procedures, Lancôme offers its most complete anti-age solution for the eye contour area for the very first time.

A packaging sculpted like a jewel, dressed in the emblematic dark purple of the Rénergie range.

A fresh and velvety cream texture. Its rich yet delicate nature and intense hydration ability leaves the delicate skin of the eye contour, feeling comfortable and nourished. The skin is ready for the illuminating skincare.

A formula inspired by BB base creams. The upper part of the compact is covered in metal and opens up to reveal the illuminating skincare. A mirror is embedded to facilitate application. Its tinted, melting texture fuses with the skin and imparts a natural luminous glow.

This luxurious, double-formula eye care simultaneously promotes 6 visible rejuvenating effects:-

  • a firmer eye contour
  • eyelids which look 'lifted'
  • minimized wrinkles and fine lines
  • diminished eye circles
  • a visibly more luminous eye contour
  • reduced under-eye puffiness

 

 

Un-retouched photos of women with their respective eye concerns

Action 1: diminished eye circles

RYML contains ginko biloba (improves microcirculation & stimulates lymph drainage) and drapes eyes in a subtle veil of light (for renewed radiance).

Action 2: reduced under-eye puffiness

RYML formula contains extracts of caffeine (helps stimulate microcirculation to reduce puffiness) and Vitamin E (protects the delicate skin of the eye contour against free radicals).

Action 3: a visibly more luminous eye contour

A mix of pigments with an emollient and powdery cream-oil is formulated, so as to achieve a brilliant natural light effect. It comes in a universal shade specially designed for Asian skin.

Action 4: eyelids which look 'lifted'

RYML is enriched with a skin-tightening active argan extract (a natural polymer which comes from the precious oil). Composed of a fraction rich in proteins, it delivers immediate, visible results on wrinkles.

Action 5: a firmer eye contour

GF-Volumetry Complex stimulates factors involved in cellular communication. R.A.R.E. oligopeptide is used to help reorganize the skin's support tissue.

Action 6: minimized wrinkles and fine lines

Argan extract works to provide a tightening effect on the skin's surface.

 

How to use?

In order to maximize the action of RYML, a massage ritual was developed (which takes into account the entire eye contour area - eyelids, temples, eyebrow arch, the top of the cheekbone).

Inspired by protocols in plastic surgery, this unique technique considers the eye contour area as a vast ensemble which should be cared for in its entirety.

 

Before

 

After

A younger-looking appearance starts with a young looking gaze.

Eyes are mirrors to one's age. A dynamic, sparkling, truly 'awake-looking' eye contour reflects a youthful appearance.

How true! Refer to the 'Before' & 'After' images above.

 

Brunch time! :D

Mushroom truffle soup. Has a strong mushroom-y taste.

Fresh succulent prawns. Yummilicious! :9~

Almond milk panna cotta. I don't usually like almond-related desserts though I like the nuts alone. This doesn't have the weird almond taste. More milky, I like.

Lancôme Rénergie Yeux Multiple Lift was given to me for review. I'll be sharing my thoughts on a separate post.

Priced at SGD$120, Lancôme Rénergie Yeux Multiple Lift will be pre-launched on 9th Dec at Takashimaya.

Thanks Jazlyn (Lancôme Singapore) for the invite! (:

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