Haraju-Cute @ Guardian

Guardian Health & Beauty, launches its 1st ever Haraju-Cute concept at 32 of its stores island-wide.

These distinctly decorated Haraju-Cute counters carry (exclusive to Guardian) cult brands, namely:-

• Automatic Beauty (AB)
• Avancé
• Bandai – The Rose of Versailles
• Body Fantasies
• Bonavoce
• Brigitte
• Diamond Beauty
• Dual Egokawa Sweetie
• Heat Jewel
• Love & Peace
• Loved Loved Nude
• orp Tokyo
• Sguard
• Zogan

Conceptualised to reach out to ladies who enjoy variety and favor Japanese trends, Haraju-Cute offers a plethora of products to achieve Japanese-inspired makeup styles - kawaii / avant garde / gyaru / cosplay looks. The product prices range from $5.90 to $45.90.

Transformative Eye Makeup

Be spoilt for choice by the extensive selection of eye makeup products from well known brands including Bonavoce, Dual and Brigitte. Enhance the peepers with long-lasting eyeliners - pencil / liquid / cream. Add dramatic flair with fake eyelashes and/or mascaras. Those with colored hair will love Diamond Beauty's Diamond Eyebrow Concealer, which comes in 4 shades - Creamy Yellow, Caramel Brown, Strawberry Brown and Chocolate Brown. Double eyelid stickers are also available, from various brands.

Prep Your Skin Right

Achieve flawless looking complexion with BB Creams, makeup bases and loose powders from renowned brands like Heroine Make, Love & Peace and Diamond Beauty. Blushers are available in pretty shades like rose, orange peach, apricot pink, etc. There's also this ingenious product - Diamond Nose Makeup which conceals pores, enhances and sculpts the nose.

Skincare Made Easy

For cleansing needs, there's orp Tokyo - a Japanese drugstore brand that is highly popular for using its proprietary formulated Emma Water in all is cleansing products. This specially ionised water is made through a patented 3-chamber device, and offers purifying and anti-oxidant properties.

There are also pampering facial serums and masks, including the slimming and facial circulation-enhancing Zogan Mask - proudly produced by beauty expert, Tanaka Yukuko. Miss Yukuko is famous for her research into the art and science of facial slimming, in particular her Tanaka Zogan anti-aging facial massage.

Let's take a look at some of the products...

Automatic Beauty (AB) - Japan's No.1 Double Eyelid Tape

Mezical Fiber Double Eyelid Tape [30pcs - $19.90, 60pcs - $27.90, 120pcs - $45.90]

• strong adhesion
• no tearing
• discreet
• perfect double eyelids

Double Eye Liquid - $17.90 

• use with Mezical Fiber for lasting results

Double Eye Rubber - $17.90

• natural fit rubber latex
• will not pull the skin

 

AVANCE mascaras - $27.90

• no clumping or running
• sculpt, shape, lengthen or curl lashes with ease
• contains hyaluronic acid and aloe vera extracts to protect each of your eyelashes
• guaranteed waterproof and long-lasting

Diamond Cream Cheek - $18.90

• Baby Pink
• Strawberry Pink
• Peach Orange
• Pure Orange

Diamond Blush - $23.90

• Dolly Pink
• Apricot Pink
• Honey Orange
• Gold Jewellery
• Creamy Pearl

Diamond Cream Shadow - $14.90

• Pink Gold
• Brilliant Gold
• Nudie Gold
• Mint Gold

From sensual eye makeup, radiant blushers to delicious lip glosses, Brigitte's line of cosmetics inspires "Girls Be Romantic". It portrays beauty, sweetness and elegance.

Rola (Japanese fashion model, TV personality and singer), is the face of Brigitte. She represents diversity, elegance and style. She is best known for her appearances in popular fashion magazine, Vivi.

Lasting Black Liquid Eyeliner [draws a dramatic black line] - $19.90

• ultrafine brush can draw an ideal smooth line
• quick-drying
• contains chamomilla recutita

Smooth Fit Pencil Eyeliner [sharp or soft, as you wish] - $18.90 

• waterproof
• 2mm diameter makes thin and smooth lines
• contain jojoba oil and squalene

Feather Curl Mascara [airy-airy wink] - $26.90

• extra fine and lightweight
• brush type
• coat and curl every single lash for a natural finish

Glamorous Volume Mascara [no clumping, luscious] - $26.90

• comb type
• wraps around every lash for even, beautiful finish

Lasting Curl Mascara Base [curl & protect lashes] - $26.90

• turns clear when dry
• long-lasting
• brush type
• complements any mascara

Romantic Eyes - $26.90

• comprises of 4 delicate graduated shades of brown or pink
• contains jojoba oil and olive squalene to moisturize

Comes in 5 variants:-

• Natural & Cute: OR-1 Orange-Brown
• Glam Beauty: GD-1 Gold Brown
• Delicate & Girlish: PK-1 Pink-Brown
• Lady Chic: RD-1 Red-Brown
• Cool Beauty: AS-1 Ash-Brown

Romantic Blush - $24.90

• 2 shades of blush for highlight and contour of cheekbones

Comes in 4 shades:-

• PK-1 Pink: tender & sweet cheeks
• PK-2 Peach: marshmallow baby cheeks
• RS-1 Rose: elegant lady-like cheeks
• OR-1 Orange: naturally glowing cheeks

Romantic Lip Gloss - $18.90

• shimmering lip gloss that creates a glamorous, long-lasting lacquered effect for smooth, delicious lips
• contains jojoba oil and olive squalene to keep the lips moist

Comes in 5 shades:-

• PK-1 Milky Pink
• PK-2 Pink
• BE-1 Beige
• BE-2 Pink Beige
• RS-1 Rose

Bonavoce is the official brand of mascaras and eyeliners produced by Saeko Dokyu, an active model in Japan's fashion industry, TV personality and actress in Japan.

Ultra Volume Mascara - $25.90

• unique mascara wand for maximum volume
• thick lashes without clumps
• easily washed off with warm water
• special formulation: sweat and water resistant

Ultra Long Mascara - $25.90

• glossy jet black mascara
• long toothed comb grabs fine, short lashes
• gorgeous, curly lashes all day
• special formulation: sweat and water resistant

That's all for now. Thanks for reading (:

***All product info are extracted from press release.***